Urban by Nature for CITROËN
Sometimes you have to go “nowhere” to sell a city car: In the desert of Palm Springs an idea turned into an international TVC for the new CITROËN C1 – accompanied by print assets and radio spots.
Unfortunately, the spot wasn’t on-air very long. As the car was selling too well …
Creatives Torsten Pollmann, Patrick Ackmann, Marjorieth Sanmartin, Marika Krobbach | Client CITROËN | Agency HAVAS WORLDWIDE | Director Alex Feil | Production SAME Productions Los Angeles