Mehrbilfunk for O2
With the new Plus Bundles, O2 finally launched the ultimate product to prove: O2 can do – more.
More entertainment. More smartphones. More than just Mobilfunk. So much more that the word „Mobilfunk“ simply doesn’t cover it anymore. So we came up with a new one.
The client loved it – and made „Mehrbilfunk“ the heart of their nationwide campaign. They even renamed their flagship stores.
And yes, some people on Reddit hated it (yay).
But everyone got it.
And can you ask for „mehr“?
🔥
Client Telefónica Deutschland | Agency Leo Germany | Creatives Tine Holzhausen, David Mously, David Unger, Lukas Bruhn, Julia Vermölen, Marika Krobbach and many more | Account Tim Felicetti | Strategy Jan Glanzmann | Director Eoin Glaister | Production Stink Films