Busker Beat for Oreo
With the brand claim “Stay playful”, and a cookie who begs to be played with, OREO is all about bringing playful moments to everyday life. As it are these playful moments that lead to real moments of connection.
Though the internet and smartphones nowadays connect us all like never before, they also tend to isolate us somehow. Be it from people around us or moments of genuine playfulness life offers.
These may come in different shapes. Like a busker at the train station, on our way to the next appointment. We just have to open up to them – for example, by playfully untwisting an OREO cookie.
Creatives Alexander Reiss, Christian Anhut, Marika Krobbach, Julia Vermölen, Ariane Pitzul, Chollada Schmidt | Account Stéphanie Rupp, Astrid de Raedt, Carolin Leo | Producer Insa Frerichs | Client Mondelez | Agency Saatchi & Saatchi | Director Rúnar Ingi | Production Markenfilm Hamburg | Postproduction INFECTED | Photographer Ruben Riermeier | Music “Calling the Shots” Hank Dettweiler, Bernhard Hümmer | Photographer Ruben Riermeier | Media Carat UK
